Seth J Hersh
DATABASE ARCHITECT
SQL Server, MySQL, PHP, Foxpro, SSIS
If you can imagine it, I can organize it 
 
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Biography and Background 
 
 
 
 
 
 
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Sections
1. Early Days in Texas
2. Biloxi Boy
3. Alabama Days
4. Head Sounds
5. Oil Futures
6. Indonesian Oil
7. Indonesian Gold
\
Early Days in Texas
The best tamales come from San Antonio
 
I was born in San Antonio, Texas in 1947 and moved to Biloxi, Mississippi before I started the first grade. But I'm still a Texan, although I don't say that so proudly anymore subsequent to George Bush's reign of havoc on the American people.

I had an older sister who started grade school in San Antonio several years before me. Even then, San Antonio had a large Hispanic population, so much so that the public schools would serve Mexican food on Wednesday. All I barely remember of San Antonio is going with my sister to school on Wednesdays and having Mexican food.
 
Biloxi Boy
From tamales to oysters
 
I moved to Biloxi just before I started elementary school. Yes, I remember my first grade teacher, Mrs. Brown. And I remember many a hurricane washing the man-made beaches of Biloxi.

I got Best Dressed in high school. No wonder! My father ran a clothing store -- and I worked there until I left for college.

College days were looked forward to: I'd get away and leave Mississippi for good. So I made the big break and went to the University of Alabama in Tuscaloosa. I remember considering going to the Sorbonne at the time (It didn't cost any more than the U of Alabama!) but my French was non-existent.
 
Alabama Days
Popcorn and caculus comes together
 
I enjoyed the U of A very much. I thought it'd be fun to organize things so I started out in Industrial Engineering but the summer jobs were in the oil business. So I switched soon to the Mineral Engineering Dept once I got a whiff of oil during my first summer of work as a roustabout in Louisiana.

I did well in engineering school. I was a whiz in math, getting a 104 average in the 5-hour calculus class under Colonel Yarborough. He was tough but he could teach calculus. I learned calculus so well that one summer I proved to a movie theater, via the calculus, of course, that their cone of popcorn was not holding as much popcorn as they claimed.

I was president of my engineering class, had SDS over to the Engineering school for a lively discussion of the Vietnam war -- and saw early on how conservative the south (really) was. I had several 4.0 years, was elected to some prestigious honoraries -- and had a great time, all things considered.
 
Head Sounds
Surfing the radio waves
 
During my last year at the University, I started an FM commercial radio show, Head Sounds. What a hoot! Although I'm not a voluble person by nature, I never had any dead-air time and ad-libbed my way through one year of air-time, including all the commercials.

Head Sounds was one of the best experiences of my life -- and I found I had a great ear for creative music. I was listening to Pink Floyd while they were on Harvest Records. I only played LPs and Head Sounds became known for the best music on the radio between Atlanta and New Orleans.

This all occurred during my fifth year in school. I was quite busy then: doing Head Sounds from 11PM until 3AM in the morning, six days a week. And then going to class early. I'd sleep in shifts, from 4-7AM and 2-5PM. Fun times.

 
Oil Futures
Ask for what you want 'cause you might get it
 
After college, I went to work for AtlanticRichfield Oil Company. I left for west Texas and began my career as a drilling engineer with the hopes that I'd travel. Boy, did I! Texas was big.

And so were their meals. I remember once ordering a steak for lunch and complaining to the waitress that I ordered a small steak, after seeing the meat spill over the sides of the plate. "That IS the small steak.", she replied.

After a year and a half in Texas, I told my supervisor that I'd like to travel. And two weeks later I was transferred to ARCO's International office in New York City. This was in 1972. There was only a handful of us at the time in the international group BUT they had a lease in the Java Sea off the coast of Indonesia. And the economics were good based on oil at USD2.78/barrel. Yes, ARCO's figures were profitable then based on oil at USD2.78/barrel.

One morning, the senior engineer (I was the junior engineer.) used my desk to call someone in Canada to see if they wanted to go to Indonesia to drill. I overhead the conversation and said "Why don't you send me?".

When I came back from lunch that day, I was offered a job in Indonesia. I was in Jakarta in two weeks, just about the same time that Barack Obama was hanging out there.
 
Indonesian Oil
The gentle beauty of Indonesia
 
Indonesia was great in the mid 1970s. I was, perhaps, the youngest drilling engineer in the world to run an offshore drilling rig.

And I discovered that the Indonesian kitchen on the rigs was far better than the American food they fixed. Duhhhh! I learned (on my way to Indonesia) that Bali was there. So weekend trips to Bali were frequent.

After two years of good money, I quit my job and began traveling back to the US, overland. Katmandu by Cat Stevens was the big song then. I went to Laos and discovered that the road to Lao Prabang, the old capital was now open -- after being closed for a long time due to the war. So I and about ten other gringoes jumped in this open truck and took off for the old capital. After travelling through open fields all day and seeing anti-aircraft guns still being manned, we found out that this had been the 2nd trip on the road after being closed for 2 years. Ignorance is bliss.
 
Indonesian Gold
The future is inevitable
 
I got another job in Indonesia, worked a year to save up some money and quit so that I could start a business of buying and selling Indonesian antique textiles. I had learned the Indonesian language and traveled extensively looking for rare, unusual ikats and batiks.

But the quantity of great weavings was limited. Along the way, I found that Indonesia produced high-karat gold jewelry at attractive prices, enough that there seemed to be money to be made by exporting it to the US. I developed an unusual investment scheme based on using physical gold as currency -- and financed my jewelry business.

But I had no marketing expertise and eventually sold the idea to a gold bank in NYC. Believe me, it takes a lot of gold to make money in gold!

The move to NYC was predicated on the fact that I wanted to be with my future wife with whom I was having a long-distance affair while I was in Dallas and she was in NYC.

Part of my pitch to the NYC bank was that I would "hypercard" their office -- and I was hired to develop their coin-jewelry department and, as much, for my computer expertise which I had developed with the gold business because the IRS required that I track my assests on a daily basis.

So one computer program led to another, the Mac led to the PC and I learned database programming.
 
 
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Wed, Feb 8 2012, 11:25:17PM EST